Taskly is a task management tool designed to help professionals manage their busy work lives. It allows users to update progress on projects, communicate easily with other team members and focus on being more effective at work! Click here to demo the app on UX Pin! Project Duration: November 2016 – June 2017 Project Type: Task Management App Designed For: Career Foundry, student work My Contributions: UX and UI Design Programs Used: Sketch, Adobe Illustrator, Adobe Photoshop, Invision, UX Pin Website: https://careerfoundry.com/en/ Strategy Why It Was CreatedIt is dificult to manage and remember important work related activities. Whether it is meetings, due dates, important events or anything along those lines, you cannot be nearly as effective at work when you are expected to remember all of this. And who can blame you? That is why we created Taskly. It cuts out all of the misplaced sticky notes, emails and scattered details and consolidates it into one simple, easy to use app. Target Audience – Professionals working positions requiring execution of multiple tasks, such as a non profit or corporate environments. – Employees age 25 – 34 are likely to use this software. - Professionals age 35 – 44 are most likely to purchase this software for their employees to use. Research Surveys and FeedbackSeven users were surveyed about their age, organizational habits and use of technology. We collected our information using Survey Monkey. – Most respondents fell within the age of 25 – 34. – Most respondents use their phones to organize their days. One user responded to using paper calendars, and one uses sticky notes. – Users are organized on a day to day basis, but have trouble planning long term projects and simply do them as they can, with no strategy. – Users responded by saying they prefer having a “hashtag feature” to identify and categorize projects. Analysis Competitor AnalysisWe looked at three of our main competitors and determined their strengths, weaknesses, opportunities and how we could best capitalize in this market. Competitor ShortcomingsNo desktop app available, app is only in English, no calendar feature with one product. PersonasOur next step is to find out who our potential users are! Based on our surveys, we have narrowed it down to three types of people who fall into one of three generalized categories. Customer Journey MapThe next step is to lay out what the customer is thinking and what they need from the product. SitemapHaving looked at the layout of other apps, we are now able to determine what our best app layout is. Design Taskly UI KitThe design components of Taskly! Wireframe samplesHere is what the app mockups looked like on paper before going through more testing and tweaks! Production Taskly Final UI Design samplesAfter several iterations on paper and digitally, we finally came up with our current app design layout! Future Iterations Sampling Biases – Because this was a mock project, I was able to get away with sampling only seven participants. However, I would need far more for a real project (ideally 200 users or more). – The people sampled would have to be largely focused on working office professionals. I was only able to sample people immediately available to me. – I would need to sample people who are currently using products hosted by the competitors, and ask specific questions about the customer needs, pain points and such. Future Possible Features – Consider integrating a hashtag feature, as this was requested by a Trello user in our survey. – Admin panel for bosses to oversee employees. Included in this is the ability to notice and offer project assistance if someone falls behind. – Allow tasks to be assigned by color (to signify urgency). What I learned from this project This was my first UX oriented project, so I learned quite a bit! Here are some ways I sharpened my skills; – Learned about and implemented the UX process, while also integrating the scientific method. – Learned about market research, analyzing competitors and MVPs. – Further developed my skills in Photoshop and Illustrator. – Learned how to use Sketch, UX Pin and Invision. – Learned about really specific sampling methods and what to look for in a real UX case study, such as A to B testing. – Learned about site maps, user flows and customer journey experiences. – Learned about crucial marketing skills which tie into user experience design.