Lionfish is an app designed as a contest submission on behalf of the Xprize Big Ocean Button challenge. It focuses on the invasive lionfish outbreak in the Caribbean and allows users to track the invasive predators using databases owned by Florida Fish and Wildlife and REEF (nonprofit organization focused on this issue). It also allows users to track and catalog their own lionfish catches to further assist these organizations. Judging and voting commences on September 1st, 2017. Project Duration: February 2017 – December 2017 Project Type: Fishing and environmental awareness app Designed For: Xprize Big Ocean Button Challenge contest My Contributions: UX and UI Design Programs Used: Sketch, Adobe Illustrator, Adobe Photoshop, UX Pin, Balsamiq Website: https://herox.com/bigoceanbutton Nautilus Innovation Behance page: https://www.behance.net/NautilusInnovations Click here to demo the app on UX Pin Click here to see the Lionfish app presentation Strategy Why It Was CreatedThe lionfish outbreak has been a massive problem in the Carribbean since their accidental release in by aquarists the mid 1980s. Originally native to the Indo Pacific, these hardy, voracious fish turned out to be an ecological nightmare in the Caribbean ocean. Conservationists are working with fishermen and locals to eliminate as many of these fish as possible to restore balance. This is an app designed on behalf of the Xprize Big Ocean Button challenge for the sake of addressing direct threats to the ocean using apps which utilize data collected by ocean researchers. This particular app connects with REEF databases, a nonprofit organization based in Key Largo, FL which directly addresses the lionfish outbreak. For a detailed TED talk highlighting the lionfish outbreak, check out this wonderful speech by Dr. Mark Hixon Target AudienceOur target audience focuses on divers, fisherman and locals along the Gulf of Mexico, Caribbean ocean and even beyond the Carolinas and in to South America. While the problem is heavily focused in the Caribbean sea, the invasive lionfish population continues to burst out of control, thus expanding their territory with each year that passes. It is also designed for researchers and biologists currently working on fixing this issue. Research Collecting U.S. Geological Survey dataBecause this project is focused on utilizing collected data from marine biologists, we are linking up a Google Maps readout to aim pins at the locations of where lionfish have been sighted. As their territory continues to expand, so will the catch data reflect on our map. Furthermore, data collected by this app will add to the lionfish databases already owned and maintained by USGS. Data collected by REEF, US Geological Survey and NOAA displaying the lionfish outbreak. User FeedbackBecause of the time constraints and technical limitations within the competition, the user research has been geared at the judges during the entry level judging and semi finals. During the finals, we will shift user research towards individual users. User research is being conducted on behalf of Inland Ocean Coalition, a nonprofit organization based in Boulder, CO. More user feedback will be collected via survey monkey results through sampling anglers and divers who live in and around Florida, Gulf of Mexico and the Caribbean. Here is the Inland Ocean Coalition website Analysis Other apps tackling this issueThere are two apps currently on the Google Play store which address this issue head on; Lionfish Report (developed by REEF) and Report Florida Lionfish (Florida department of Fish and Wildlife). Although this is a typical competitor analysis, I like to think of this as analyzing our current ``allies`` and seeing how we can better help the cause. Click the photo to see the app in the Google Play store. REEF app Florida FWC app Current app weaknessesApps are not very user friendly and have poor design. Florida Fish and Wildlife app is reportedly very buggy.PersonasHere are the ``personalities`` we collected during our research, referencing our target audience. Customer Journey MapThis is a ``emotion based`` map which helps us find out what users are thinking before, during and after using our app. SitemapThis is a diagram illustrating the paths a user can take through our app! Design App featuresIn addition to the ability to report lionfish, it will also feature an overview and safe handling page, recipes, interactive map, event adder, and a ``my activity`` homepageIOS Wireframe samplesHere are the Iphone mockups, displayed on an Iphone X. Wireframes were made using Balsamiq. Android Wireframe samplesHere are the Android mockups. Wireframes were made using Balsamiq. Lionfish UI KitHere is a list of all of the icons, colors, fonts and other components which compose this app! Production Lionfish v 1.0 design samplesHere are the version 1 UI samples of Lionfish Lionfish v 2.0 design samplesHere are the version 2 UI samples of Lionfish Future Iterations Potential sample biases and app shortcomings – Some smart phones are not water resistant; limits the ability to use if wet. – Fisherman may not carry tape measure or any way to weigh the fish, and leave out some potentially useful information. – Although lionfish stay near shore, they may be found in areas out of cell phone range; app must be able to store drafts and send once they are back in range. – No direct, face to face interaction with fisherman to gauge how they would use the app. – Sample size may be an issue. Because of my inland location, it can be difficult to sample fisherman in these affected areas. – Methods of sampling may prove to be less effective, as data will be collected via Survey Monkey links on Facebook. Future Possible Features – The “add events” page will sync up with Meetup.com to suggest and include lionfish hunting related meetups. What I learned from this project – How to manage a team, select talent (including myself, two developers, a graphic designer and a data scientist). Hiring and managing team members. – Further developing my wireframe and UI skills – Developing a project under pressure. – How to bring attention to a large ecological problem and make it accessible to the public.